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Care. Planning. Purpose. Persistence. Positivity. And More Persistence.

It starts, of course, with care. We know that the public-sector cares very much about its customers and about how its customers interact and experience the services and products it provides. And we also know that there is always room for improvement, especially since customers are constantly changing. New people come and go even the same people might have different needs over time; and—to top it all off—people’s desires change and expectations grow (thanks to technology, for one thing). Here, we share just a handful of approaches our clients have used—with tremendous success—to better understand and serve their customers through well-planned, purposeful, long-term efforts.

Read the full article that Stacia wrote for Alliance for Innovation